Suppressing the Truth on Television

Just noticed someone posted this to YouTube. Back when I was doing Garfield and Friends on CBS Saturday mornings, I had this idea of having the opening titles end each week with Garfield saying a different line. I wrote hundreds of these — way more than we needed — and at each recording session, I'd have the late/great Lorenzo Music read a new batch. Since Garfield's mouth didn't move, it was easy to have the editors just drop one into the beginning of each show.

Twice, I got in trouble. One time, I had Garfield say hello to "all you lovely Nielsen families out there." Apparently, directly addressing people with ratings boxes on their sets is a no-no. It's viewed as an attempt to rig the ratings. NBC complained when I did that and the Nielsen folks wound up voiding the ratings for that morning. The Wall Street Journal wrote about it in an article I quoted here. As I pointed out, they were outraged but had somehow waited to object until the seventh time the show had run.

The other time, it was the season opener of the year when NBC dropped all its cartoon shows and went for more "teen" type shows like Saved by the Bell. Garfield started his season on CBS by saying, "Don't bother checking NBC, kids! They're not running cartoons anymore!"

This time, NBC complained the Monday morning after the first time the show was broadcast. I'm not sure why they objected since it was true, and I'm not sure why CBS ordered us to replace the line for reruns but it only ran the one time.

Anyway, someone apparently had an audio tape of it and someone else apparently laid that audio over a clip from one of our main titles and here it is…