This is Part Two of our two-part series on the startling displacement of Little Lulu with Little Audrey. In Part One (which you can read here), we learned that Famous Studios was making very popular cartoons featuring Little Lulu, a character created by cartoonist Marjorie Henderson Buell. Lulu went from appearing weekly in The Saturday Evening Post to appearing in ads for Pepsi-Cola and Kleenex, as well as these animated cartoons that ran from 1943 to 1948.
Famous Studios watched Lulu become a very profitable and merchandised property during that period and decided that the character's popularity flowed from their animated cartoons, not the magazine cartoons. When their license to make the films neared its expiration date, Paramount approached Buell about a renewal…but instead of offering more money or even the same amount, they said in effect, "Give us part ownership of the character or we won't make the cartoons any longer." Buell refused and Paramount went about creating their own mischievious little girl character…and that was Little Audrey.
They made her look quite different but otherwise followed the same template, including a not-dissimilar theme song and pretty much the same kind of stories. In fact, the first few Little Audrey cartoons, it is said, were originally written for Little Lulu and switched. The last Little Lulu cartoon, The Dog Show-Off, was released January 30, 1948. Little Audrey appeared briefly in a 1947 Christmas cartoon for Paramount (Santa's Surprise) and then they put her in a Popeye cartoon, Olive Oyl for President, which came out the same day as that last Little Lulu short. The first official Little Audrey cartoon, Butterscotch and Soda, was released in June of 1948.
The one that's our video link today is called Tarts and Flowers and it came out May 26, 1950. The voices are by Mae Questel and Jackson Beck, who seem to have been in well over half of all the cartoon shorts made in New York. What you'll see when you click in a TV print released by a company called U.M. & M., which was a partnership of three companies — United Film Service, MTA TV of New Orleans, and Minot T.V. The combine was formed in the fifties to buy up the rights to old movies (cheaply, they hoped) and to syndicate them to the then-new television stations that were popping up around the country.
In the mid-fifties, someone at Paramount decided to unload much of their library to television in a sale they later regretted. Various films were purchased by different companies but U.M. & M. got a lot of it, including many of the studio's live-action shorts and most of the cartoons released before June 30, 1950 with the exception of the Popeye and Superman films. A condition of the sale was that all references to Paramount had to be removed from the films so the titles were replaced with the bland, generic ones you see here.
Audrey was fairly popular. Paramount made cartoons of her until 1959 and she also starred in a couple of comic books published by the Harvey company. In 1961 when Paramount's cartoon studio fell on hard times, they reached back to their past and made another deal with Marge to do Little Lulu cartoons again. One came out that year and one the following year but no one cared by that time.
Here's Little Audrey in one of her better starring performances…