COL209

Unfinanced Entrepreneurs
Part 1

by Mark Evanier

ORIGINALLY PUBLISHED 10/30/98
Comics Buyer's Guide

There's a phone call I'm sick of getting.

No, it's not the one from the telemarketing firm that somehow got my number and wants to sell me a 20-year supply of wombat chow and which will, if I act now, throw in a lovely, stainless steel cheese-straightener so I can straighten my cheese with the cheese-straightener the professionals use.

And it's not the one from the "national research outlet" where the kid does the bad line-reading of the insipid selling script that starts off like an opinion poll but soon segues into a pitch for a lifetime subscription to String Collectors Monthly which, for a limited time only, includes a rare sample of packing twine from the Tigris-Euphrates River Valley.

It's not even the one from the phone sales division of the International Brotherhood of Richard Deacon Fans telling me that if I act now, I can be the first on my block to own a striking life-size Jell-o mold of Mel Cooley. (It quivers whenever you do a decent impression of Alan Brady.)

No, the call I really dislike is the one from a total or near-total stranger who is searching for a talented professional writer or artist who will work for free. Years ago, when I was the President of C.A.P.S. (the Comic Art Professional Society), I used to get this call with reference to cartoonists — and about as often as I got my mail. I still get it every month or so.

The caller is never someone who is in or around the comic strip business. They have, however, not just an idea for a new strip, but The All-Time Greatest Idea Ever for a new strip.

Not only that but someone at one of the syndicates — they can't tell me who or which syndicate, of course — has told them that this is, indeed, a sure-fire winner. It is "absolutely guaranteed," not only to sell to a syndicate but to every single newspaper this side of the Christian Science Monitor. The strip is invariably described as "the next Peanuts" or "the next Garfield" and all they need is a cartoonist who will draw up some samples of their idea and not be so unreasonable as to expect money…


Let's pause here for a quick Reality Check. There is no such thing as an idea so fabulous that, based on it alone, anyone could reasonably predict a smash hit. Not even Peanuts was that incredible an idea, in and of itself. The genius of Charles M. Schulz in executing that idea probably had a little something to do with its success.

But let's imagine that Mr. Schulz and his strip never existed. You walk into the offices of United Features Syndicate and you say, "Hey, how about doing a comic about kids who talk somewhat like adults?"

Editors suddenly stop whatever they're doing. Secretaries cease typing. Interns drop the crates they're carrying. Everyone rushes up to you. "Tell us more," they yell, excitedly.

"Well," you say, "The main kid is a real loser who never wins a baseball game…and there's this kid with a blanket and another one who loves Beethoven. Oh — and I was thinking maybe there could be a dog who sometimes thinks he's a World War I flying ace…"

The editor-in-chief goes berserk. He or she grabs up the phone and calls the president of the syndicate. "Mr. United? Drop whatever you're doing and get down here right this minute."

The president hurries down and they make you repeat the whole thing for him. This time, you append, "Hey, I just had a thought! What if the loser kid has a crush on a little red-headed girl?"

"Genius," they all agree. "How soon can we start?"

"I don't draw," you say. "We'll need someone who does."

"Oh, that's right," Mr. United mutters. "I keep forgetting comic strips need artists. Well, go out and find someone who can draw."

You say, "But I don't know any cartoonists."

The editor chimes in, "Make some calls. Maybe you can find some strangers who will recommend excellent artists to draw up samples for no pay."

Mr. United concurs. "Tell them that someone at one of the major syndicates said that whoever draws this strip is going to make millions."

You shrug and say, "Well, okay…"

This never happens. An idea like that is just a starting point. At best, it may be a good starting point. Someone still has to do a lot of creating to turn it into anything, let alone anything good.

What does happen — and it happens with bothersome frequency — is that I get this call. The latter part of the conversation goes pretty much like this…

ME: Certainly, I can recommend some fine cartoonists. Can you give me some idea what you're prepared to pay?

THEM: "Pay?" Well, there'll be money down the line when the syndicate makes the deal for the strip…

ME: Of course. But, in the meantime, you can't expect a talented professional artist to draw up your idea — which will include designing the characters, among other things — for zip.

THEM: No, but they'll be paid when the strip starts appearing.

ME: What if the strip doesn't sell?

THEM: Oh, they don't have to worry about that. We have all this interest from the syndicates…they're really hot on this idea.

ME: You're very sure it's going to sell?

THEM: Very sure.

ME: Well then, you should be willing to put up the money for a top cartoonist. Then you can get reimbursed when the strip sells.

THEM: Well, uh, I could…but I'd rather not work it that way. My funds are kind of tied up at the moment and I don't want to wait…

ME: You want the best, right? Well, the best guys are always in demand. They'd have to turn down paying work to do your samples.

THEM: Uh, gee, don't you know someone who could knock out a few sketches in his spare time? You know, like, on the weekend?

ME: What do you do for a living?

THEM: Me? Oh, I install pool heaters — but I'm looking to get out of that and…

ME: So how would you feel if someone called you up and said, "I don't want to pay you to install my pool heater. Could you do it for free in your spare time?"

THEM: I was kinda hoping to find someone who'd be willing to gamble…

ME: Oh, artists gamble all the time, but they prefer to gamble on their own projects. You're asking someone to gamble on your project. That's different.

THEM: But it's a very good gamble…

ME: …but not good enough for you to put up your own money, right?

THEM: Nobody's putting up any money. We're not asking the artist to put up any money…

ME: …just the time he would otherwise spend making money?

THEM: Exactly.

That's how the conversations always seem to go, although they usually don't last quite that long. The caller gets hip that I'm not going to help him so he wraps it up and goes off to call someone else.

You wouldn't believe how often I've gotten this call. I can't begin to estimate the number.

I can, however, tell you with absolute precision, the number of times that this kind of caller has managed to locate an artist and to get the guaranteed-to-sell idea sold. The number is zero.


It ain't easy to sell a new syndicated strip. If you predicted utter failure for every single attempt, the number of times you'd be wrong would be statistically insignificant — well below 1%.

Samples of proposed strips arrive by the barrel each week at all the major syndicates and even the minor ones. I've heard all sorts of different estimates of how many are submitted and what the odds are of rejection.  Whatever they are, they're pretty bad.

I don't think I realized how bad until a few years back when I spent a day in the offices of one of the big New York syndicates. A lady was showing me around and she motioned to a cubicle containing three desks piled high with manila envelopes. "This week's," she muttered.

There must have been 500 packages on those desks. The number gets a bit higher, she says, shortly after any prominent newspaper or TV story that mentions the annual income of Charles Schulz or Jim Davis.

Later, I wandered in and watched an assistant going through the stacks. From what I could see, the submissions ran the gamut of professionalism. Some were expertly rendered and would not have looked out of place on the funny page, right between Hagar and Dick Tracy. Others looked like a lot like what I did at age eight, working in Crayola on shirt cardboards.

I asked the assistant what he was the sickest of seeing. He said, "Far Side imitations." (This was about 10 years ago. I'd bet they're looking at a lot of Dilbert clones, these days.)

The submissions all had two things in common. One was that they represented an awful lot of work. Most submitters had done at least four weeks' worth of strips, some as many as 20. Many packages contained elaborate presentations with color and fancy folders and reams of info on all the characters. One person had shipped them a six-foot, hand-painted wooden stand-up of his title character with an elaborately-bound album of sample strips in its hand.

And the other thing they all had in common was that none of them were accepted by that syndicate. Not a one.

In the years since, every time someone has told me they have an idea for a newspaper strip that is "absolutely guaranteed" to sell, I think about that pile. I'll bet it was full of strips that were "absolutely guaranteed" to sell.


As you might guess, what prompted this column is yet another of these "Can you help me find an artist?" calls. I got it this morning from a young lady who was quite polite and quite clueless about the comic strip business.

As usual, she was referred to me by a mutual friend — someone who could have told her everything I told her. (Attention, mutual friend: The next time you do that to me, I'm giving your address to the Jehovah's Witnesses and telling them to ring your doorbell every single morning around 6 AM and not to take "no" for an answer.)

She and her friends have a "wonderful idea" for a newspaper strip…and it will also be an animated cartoon and a live-action feature and a series of children's books and, of course, a whole line of dolls and toys and video games. I got the feeling they also have plans to clear the acreage next to Disneyland and build a competing theme park.

All they need is to find a fabulous artist who'll work on spec.

I don't know how good or developed their idea is. She said she didn't want to divulge it for fear it would be stolen. That was fine with me (saves time) but one cannot help but be a bit miffed at the implied insult. Last year, another mutual friend convinced me to see a lady in person to advise her on the new character she'd created. The woman walked in, sat down in my living room and whipped out a Secrecy Agreement that she wanted me to sign, pledging I would not purloin her idea. Guess who didn't get a lot of free advice that day.

Today's seeker of an artist who'll work for nothing knows someone who knows someone who knows someone who has some sort of connection to King Features. So as you can see, she has this terrific "in" to the syndication business. She is also not at all versed in the comic strip field. When I mentioned the name of Mort Walker, she didn't know who that was.

But the main thing she said that had me dashing for the keyboard to write this was a stray remark. It was something like, "We're not asking for much…just a month of strips, including Sunday pages. How much time can that take?"

Well, I told her, it takes some artists a month. There are professional cartoonists who work a 60+ hour week to get their strips done, and that's often with the aid of one or more assistants. Even for a fast guy, that's an awful lot of free drawing.

It is maddeningly typical of these callers that they neither know nor respect how much work they're expecting for the remote chance of cash in the future. The fellow I quoted above wasn't going to ask the artist for money. He was just going to ask the artist to forego paying work to draw up his silly little idea…that's all. Like that's not the same thing.

This is the bane of many writers and artists…the belief that they just knock the stuff out. It's just like the bane of columnists, which is "running out of space." Next week, I'll not only continue this tirade but expand it…to cover all the bottom-feeders out there, be they publishers or producers, who try to coerce professionals into working for free.

But before I go, I want to offer the best possible advice for anyone who's considering syndication and wants some real, pragmatic information: Hunt down a copy of a recent book called Your Career in Comics by Lee Nordling. Lee is a brilliant gent who has worked in all phases of comic art, syndication included, and his tome is "must reading" for this topic.

Next week: More tirade.

Click here to read the NEXT COLUMN

Writer Beware!

This ran here 1/17/03 and probably should be reposted here every month or so. In the years since, I've only heard more (and more egregious) examples of this kind of exploitation of aspiring or outta-work writers. Don't fall for this kind of crap, people…

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This next item is about folks who might best be described as "new professional writers," meaning that they've sold a few things but not many, and are eager to sell more. Lately, several have written me for advice and/or sympathy as they have experienced the same baffling, dispiriting situation. It starts via an e-mail contact with someone — we'll call that person "The Buyer" — who is looking for writers for some project. Sometimes, The Buyer solicited applicants on the Internet; sometimes, The Writer was referred to them. Either way, The Buyer sends an e-mail with a long breakdown of rules and guidelines, and encourages The Writer to submit pitches — samples, premises, "spec" outlines, whatever.

The Writer invests some time in cobbling up ideas, sends them off…and the next thing, he or she gets back an e-mail that asks for a price quote. In other words, "How cheap will you work?" The Writer, who knows little of how the project is to be marketed, where it will be distributed, etc., doesn't have enough info to cite a price but if they don't, they don't have a shot at this job. So they do, erring on the low side. And the next thing they receive is an e-mail that says, basically, "You're too expensive. We're going with someone else."

For some reason, this kiss-off is usually accompanied by some sort of gratuitous insult. One writer-applicant recently received one that said, "Obviously, based on the price you quoted, you're not a professional." Based on the low price quote that The Buyer found exorbitant, I would say the project is not very professional, either.

I've heard of this happening often lately, and I have no real advice to offer the rebuffed scribes who write to me except this: Don't spend a lot of time auditioning, especially for jobs that pay rotten (or unknown) fees. No one builds a career doing these kinds of assignments. There's no money in them, and they rarely lead to the kind of jobs that do pay. Even a beginner is entitled to basic courtesy, including the right to know the pay scales for a job before they do any try-out work. If it's going to pay less than a hundred dollars — and some of these jobs seem to pay a lot less — you're probably better off putting the same effort into writing something you can go out and sell. You might also want to read the three columns I posted here about "Unfinanced Entrepreneurs." Here's the link to the first one and I'll repeat something I say in one of them…

Steer clear of those who want to exploit you. Even when you think you have no better prospect, avoid the Unfinanced Entrepreneur. They not only steal your work; they embezzle a little bit of your soul.

The Internet does a great job of connecting us with one another. It also increases the number of leeches who can contact you, and makes it harder to know who — or what — they really are. That "22-year-old blonde cheerleader named Tiffany in Malibu" you encounter in a chat room will probably turn out to be a 62-year-old fat pervert named Sid in West Covina. The supposed publisher or producer who contacts you via e-mail and promises to make you a star may be equally legitimate.

Go Read Tom!

In addition to drawing really, really well, my pal Tom Richmond is one of the wisest folks I know about the business of being a freelancer. His blog today has sound advice about a not-rare-enough situation for such people: You do a job for someone and then they either can't pay you or don't want to.

To all of Tom's sage counsel, I would append this: Beware of the client who is not really in business yet, at least on the project for which he or she seeks to engage you. Too often, they're trying to assemble the pieces of a deal and for example, they're hoping to use your work to impress someone to firm up the financing via which they hope to get the funds to pay you. When they insist they have the money, that's what they mean. I call these people Unfinanced Entrepreneurs and they are to be avoided, even though it may mean turning down what would be a great, lucrative assignment if it all goes according to their plans dreams.

Anyway, beware of them and also heed Tom's caveats and collection methods.

POV Columns

Columns for The Comics Buyers Guide

Remembering three men who made the art form of Comic Art proud: Don Segall, Doug Wildey and Frank Ridgeway.
An explanation I wrote of how this silly comic book I seem to be involved with came from. Definition of "mulching" not included.
Everyone who goes to Vegas often has a story like this. This one is mine, all mine.
Three consecutive articles I wrote about the Comedy Store and about a kid who used to work there named Jay Leno.
How a man with shaving cream all over his face made a big difference in many lives, mine included.
One of those days when your life just changes: The night I went to visit Rob and Laura Petrie in person.
One of 87,000 articles I've written about a wonderful man and a wonderful talent, Jack Kirby.
I can't write an article about how I used to get in trouble in high school so here's one about how I didn't get into trouble in high school.
In which I go to Vegas to meet with a man who was very loud and very funny…
What happens when you see something on TV that doesn't make sense and try to bring it to their attention.
One of my big heroes is the man who brought satire to the record business and a sense of humor to advertising. When you get a moment, read what I wrote about Stan Freberg.
All about an aging beauty of a hotel that has since become extinct.
Another hero of mine was the World's Greatest Ventriloquist…and that's just one of his many accomplishments.
Here's a cautionary tale for you, just in case you ever headline in a Las Vegas showroom.
When you're a comedy writer, you become one of The Boys. Even if you're A Girl.
Some people prefer to call them "Casino Hosts" but they'r really Pit Bosses. Here's what they do.
The thrilling story of how I became America's least-heard radio personality.
So one night in Las Vegas, I broke up with my then-girlfriend and I ran away for an hour to join the circus…
Pretty simple concept: Three stories that happened in restaurants.
Few things are as important in Show Business as where you park. Here's why.
I never found Redd Foxx particularly funny. I did find him particularly fascinating.
This one's about Doonesbury but it's also about the whole art of finding humor in current events. Amazingly, there usually is some.
Why falling asleep while driving on the freeway is not a good idea…and what to do to stop it.
Here's one of many articles I've written about the folks who speak the words that come out of the mouths of cartoon dogs, cartoon pigs, cartoon ducks…
Stan Freberg did what I think is the greatest comedy album ever. Here's the story of it and its sequel.
So one night I'm in Las Vegas and I get a free ticket to go see Barry Manilow…
When you go to see a TV show taped or filmed, someone has to come out and get you in the mood. It is, as you can see, an art unto itself.
Two columns about the folks who put the words into word balloons…and how they're increasingly doing it at a keyboard.
What happened once when I was in Laughlin, Nevada and my luggage wasn't.
Everyone who collected comics when I start has a favorite place they used to get theirs. This was mine.
What shall we do to celebrate the end of one year and the beginning of the next? Let's blow up a hotel!
If you grew up in Los Angeles when I did, you not only remember these guys, you couldn't forget them if you tried.
Joy and sadness at a little building on Fairfax Avenue with cold, hard seats and lots of memories.
We're going to a birthday party for the world's oldest ventriloquist. S'right? S'right!
In some ways, making a comic book is like building a Buick. Let's look at various stops along the way.
How I fell in love with the work of Stan Laurel and Oliver Hardy…and how I stupidly passed up my chance to meet Mr. Laurel.
Mel Blanc was not only the greatest actor in theatrical animation, he was the role model for all who came after him.
I think people take the Academy Awards way too seriously. Here's some of the reasons why.
You have to write something by a certain date. You can't write. What do you do? This article will tell you what I've done.
I was a witness to the creation of one of Jack Kirby's many great creations. Here is some of what I saw there.
Here's the story of a popular animated TV series that I developed for television…and how it ended. Or rather, how it didn't end.
Manny Stallman was a lovely man who drew a lot of interesting comic books. Another one, Gil Kane, joined in when I wrote about Manny.
My dinner with Mr. Smith.
Steve Allen was one of the most versatile performers ever on television…and one of its bravest.
Among the odder things I did in my college days was to spend an hour one, sometimes two days a week listening to Red Skelton tell me dirty jokes.
He was the voice of Scooby Doo, Boo Boo Bear, Papa Smurf and so many more. We miss Don.
Saying goodbye to the other half of Jack Kirby.
Take this column. Please.
My life with a lazy, lasagna-loving pussycat.
I had this friend who hated nothing more than to know how a movie ended before he saw it. Please do not reveal the surprise ending of this article about him.
This is about people who can do things better than just about anyone else who tried to do them.
If you're female and the least bit attractive, someone will ask you to disrobe before a camera. In the increasingly-unlikely event you haven't already, read this before you do.
This is a much-read series of columns I wrote about how creative folks are always being pestered to do free (or probably free) work and why they shouldn't do that.
Here's another one of those ideas I often have that no one will ever implement: A way to make the TV-movie business a tad saner.
Everybody loves Looney Tunes and Merrie Melodies. Here's just a little of that love.
This is The Elephant Story. A lot of people come to this site wanting to read The Elephant Story. This is what they're looking for.
A memorable convention panel — the first and (sadly) last — with the comic book author responsible for some of the best stories of the Silver Age.
Remembering a very brave man…and his rubber bird.
Encounters on-screen and in-person with the One, the Only Julius H. Marx.
The most-read/plagiarized story from this blog: The tale of Mel Tormé and the Christmas carolers.
How to get from Caesars Palace to the Matterhorn in no time…and why that's not a great idea.
All about a favorite (now sadly extinct) restaurant chain and the 1973 San Diego Comic Con.
Larry "Seymour" Vincent did himself proud in what is now a nearly-extinct profession: TV Horror Movie Host.
If you're in show business, you need to read this. And probably more than once.
What do you do when you're producing a TV variety show and can't get a guest star? Call for Cesar.
Darn near everything you need (or care) to know about the art 'n' craft of speaking for animated characters.
Wanna hear what happened when the operator of this blog tried out to be a TV weatherman? We predict you'll think he was outta his mind.
About the art/craft (pick one) of writing jokes and about making them be about today.
Thoughts on the passing of the man who single-handedly wrote and drew the most popular comic strip of all time.
He was one of the directors of those great Warner Brothers cartoons and later, the man who gave us Beany and Cecil. He was also a good friend to many of us and I hope this column made that clear.
My, how the pastime of watching pictures move at home has changed over the years.
An obit for a true (and amazingly prolific) Master of Comic Art.
What I want to have happen when I go. And if this isn't what happens, I'm not going.
An awful lot of people draw Batman stories signed as if Bob Kane had drawn them. This is an obit piece on one of the best.
And now, here's something we hope you'll really like…
June Foray is and will forever be The First Lady of Cartoon Voicing. This is a column I wrote about her.
Thoughts about one of the most important franchises ever on television and on the men placed in charge of it.
One year at Comic-Con International, I got Will Eisner and Chuck Cuidera together to discuss the origin on one of the best comic books of what some call the Golden Age of Comics. Here is most of what was said that afternoon.
A conversation with the master cartoonist responsible for the Dondi newspaper strip…and so much more.
I never saw Gwen Verdon perform live but she's still probably my favorite Broadway Star.
We note the passing of two men who made an awful lot of people laugh.
As a kid, I loved every cartoon character that spoke with the voice of Daws Butler. As a bigger kid, I loved the man who made those sounds.
This is another column about Daws Butler.
Nick Cardy is one of the great comic book artists and a very nice man. Here's some of what was said on a panel the first time he attended a Comic-Con International in San Diego.
I wrote this screenplay which a lot of people liked and some even paid me money for…and a few of them actually read.
I call him the Best Friend Comics Ever Had. Read this to understand why.
So here's the story of what happened when the great comic book artist Jack Kirby took his family to a taping of Welcome Back, Kotter.
Farewell to the voice of Carlton, Your Doorman and Garfield the Cat…and he was much more than that.
This was going to be a column about being a Broadway star but the star took ill so the understudy is in.
James Randi — the great "debunker" of phony psychics (i.e., all who claim such powers) — sends people to read this column. You won't need special powers to discern why.
Johnny Craig was one of the best artists at E.C. comics and later at Marvel. Here, on the occasion of his passing, is what I knew about him.
How to get a passport and not go to Europe for a big business deal that doesn't happen.

Recommended Reading

Among the most-read columns on this site are the ones I did about what I call Unfinanced Entrepreneurs — people who ask writers or artists to create work for them on the promise of money if and when the project becomes a success. Wise and talented people — like my pal Kurt Busiek — have enough sense not to fall for these pitches. And Kurt sent me this link to the tale of someone else who was smart enough to decline such a golden opportunity.

Money Matters

Among the most popular things we offer at this site are three columns that I wrote about what I call "Unfinanced Entrepreneurs." Basically, these are folks who want to hire you to write or draw things and you'll get paid much later, if at all. The first of these columns can be read here and then that link will lead you to the others.

Writers and artists are always being nudged, coerced, conned, shoved or otherwise trampled into providing their services for future money and/or low money, too much of which turns out to be nonexistent money. In some cases, they may be persuaded (or may persuade themselves) that it's bad for the soul to be too militant about being compensated; that a True Artist creates for the joy of creation and that you don't want to be the mercenary kind of creator, or have anyone think you're of that bent. We have a name for people who think that way…

We call them chumps. And usually, they're chumps who subsist in a constant struggle to make their rent payments or stop their bank from sending "the boys" over to surgically remove a Visa card. General rule of thumb: You're not going to write the Great American Novel (or anything) if your electricity's been turned off.

As the economy in our nation gets worse — and as technology makes it easier and easier to look like a publisher or producer while one is sitting at one's computer in one's skivvies — this problem worsens. I dunno how many calls I've gotten lately from writer and artist friends who've been screwed eight ways to Sunday on some recent project. Sometimes, the screwing has been done by companies of great reputation…folks who actually have the money they're not paying. Most of the time though, we're talking about "companies" (note the quotation marks) that are kiting the entire enterprise, hoping they can stall paying you until your work makes them a profit and then they can pay you out of those profits.

And when they don't make profits — or don't make enough to pay themselves and you — guess who doesn't get paid.

I'm probably repeating some of the things I said in those columns but they bear repeating. If you want to write and/or draw, it's easy to lead with your heart. You want to create things. You want them to be published or produced. You see others making nice livings doing what you think you should be doing. So when someone comes along who says, "I can publish [or produce] your work," you want to believe it's all going to work for everyone's benefit.

Waaaay too often, it does not. You need to develop a nose for opportunities to work for nothing. You need to be able to sniff out the ones who have zero or close to zero chance of actually getting the book published, getting the movie made, getting your work before the public. And within the tiny subset of those who actually have the resources, knowledge and funding to get the book or movie out, there's a tinier subset of entrepreneurs who will actually cut you a check that will clear. I've been fortunate enough that in the forty (My God) years I've been a freelance writer, I've made a good living and usually managed to avoid the eels. But I've been duped or swindled at times, many of which were instances where I just plain shoulda known better.

I mention all this because first of all, we all need that constant reminder. If you think you're creating something of value, treat it as something of value. No one else will if you don't. That means insisting on being paid that value and not in hypothetical, down-the-road bucks. There are times when it makes sense to invest but when you do, you have to think a little like an investment banker. Their success is 100% contingent on knowing which stocks are good gambles and recognizing that many are not.

I also mention this because I've been reading the blog of Colleen Doran. Colleen is an artist of exceptional skill and spirit. If I were a publisher in a position to do so, I would hire Colleen and lob large sums of cash at her — in advance! — because the work she would do for me would make me even larger sums of cash. It is appalling that anyone like that is ever wronged by publishers…or that any publisher could be so inept at publishing that they couldn't make money issuing the work of Colleen Doran.

She is courageously blogging about some of her experiences in order to aid others. I don't know the specifics of her encounters but the kind of thing she discusses definitely happens and it happens way too often.

One sound point she makes is that you should never be afraid that by standing up for your rights and refusing to be exploited, you can get a rep as a troublemaker and can somehow be "blacklisted." That does not happen. There is no way a sleazy publisher or producer can do much more than simply decide he or she doesn't want to deal with you again.

This is not a bad thing and can be a very good thing, indeed. In those forty years of writing for dough, the only employers who have ever decided never to deal with me again because I stood up for my rights and contract were folks I wouldn't work for again if they paid me in advance and in cash. I'd probably figure the cash would bounce. There are some where it's just like getting in the snake pit. If you get in, you're going to get bitten and it's your own damn fault. Don't act so surprised when the cobra strikes. That's what they do.

To read Colleen's tales of woe, start here and go forward. And do not get discouraged because it's so bad out there for so many talented folks. Instead, the trick is to feel empowered by knowledge and awareness. Colleen is sharing some of her mistakes with you so you don't have to make them yourself.

Shaft!

High among the portions of this website that have received the most hits and "thank you" messages are my articles on what I call Unfinanced Entrepreneurs. Put simply, these are people who try to hire writers and artists to work, not for money, but for vague and shifting promises of money somewhere down the line if and when the project is successful. It has been my observation (and, sadly, experience) that few of those projects are ever successful and that even when they are, the promises are rarely honored.

There is no creative person alive who can't tell you a dozen stories of how they got screwed over by accepting such propositions. Still, most of us fall for them now and then, and of course it's the newest people who fall the hardest. Last month, I was contacted by a friend whose son is an aspiring comic book artist. The son is so eager/desperate (pick one) to get into comics that when an established writer of some success offered him the chance to illustrate a 64-page graphic novel "on spec," the son leaped at the opportunity and quit his real job, which paid him actual money. From there on, it's a long, ugly story so I'll cut to where it stands now: The kid spent six months drawing the graphic novel. The writer has the pages, will probably never do anything with them and will not return phone calls or e-mails. Except maybe as a practice exercise, the experience could not have been more of a waste for the young artist. His work will not be published. There will be no payment. He doesn't even have the original artwork to sell or show around as a sample.

This kind of thing happens way too often so we have to keep reminding each other. To that end, one group is doing something about it and about one party in particular.

Gail Simone, a fine writer who believes she was victimized by this party, is one of the key organizers. Also involved are Scott Shaw! and Sarah Beach and several others. They have a website with the glorious, apt name of Unscrewed. It's apt because they're out to turn their negative experiences into positive ones, not only righting some of the wrongs of their shafting but creating a bit of empowerment for creative folks who encounter swindlers. There's a forum over there and details on an anthology they're assembling to raise funds and I'm all for it. We'll never stop this kind of abuse but we can sure make creators less likely to fall for the malarkey.

Getting Shafted

Elsewhere on this site (here, if you're interested) I have three articles I wrote about what I call "Unfinanced Entrepreneurs." This is not the perfect title for these people since some of them do have money, in some cases lots of it. But they all act like they have none when they ask writers to write "on spec" or expect artists to draw things on the promise of future payment. Just about everyone who can write or draw has been exploited by these lepers, sweet-talked into laying out free work for some project that then fails to materialize.

A few days ago, I mentioned another, related scheme that's used to rip-off freelancers. About the same time, there was a discussion of creator exploitation on a discussion group for computer animators, and someone there linked to my three articles. As a result, I've had an avalanche of e-mails from folks who want to tell me their story of how they were exploited. Since the three articles were first published in 1998, they've been among the most widely-read and circulated columns I've written, bringing me hundreds of comments and messages, all telling me such tales. Here are a few excerpts from this new batch — and I'm withholding names since I'm not sure all those who wrote wanted to be quoted by name…

…the entire project went on and on and on. I did approximately 350-400 revisions, 4-5 completely new 3-D models. Each time I did a new render, I would hear "it's fantastic…it's perfect…they'll love it" and then get an e-ail saying "it's 99% there…all you have to do is change X." It took nearly 3 MONTHS to get it done. And what is worse than that…when it came time to collect the final 50%. the guy disconnected his phone, disconnected his fax, disconnected his cell phone, shut down his website and disconnected his e-mail…

…there was an article I wrote for which the contract in my hand, with all sorts of signatures on it, clearly told me a pay schedule of $300 on submission and $300 more upon publication. After getting a check for $200 and then another $200, I was met with the response, "that's our new pay schedule." I complained enough that they cut me a check for $200 more that was clearly not a vendor check, so someone knew they were wrong, but couldn't convince finance, apparently. But my question is how much of this problem falls to us? The thrill of getting a pitch accepted, or merely of having someone say, "I'm willing to pay your for something you will create" often blinds us to the rigors of accounts payable. I'm unagented, so I don't have the luxury of saying "Sure, send the details to my agent" etc. And I'm lucky that most of my correspondence is done via e-mail, as if the buyer could see my glee at being accepted, they'd probably cut their payment in half. I believe I've done enough un-paid, or under-paid work in my life that I'd be immune to it, but I still fall for it, every time…

…UE's are rampant in the 3-D industry due to the false notion that the computer does all the work for us. I have only been in the 3-D industry professionally for 3 years and I cannot begin to count how many times I've been approached to do free work. It's frustrating, annoying and infuriating…

…I figured since this was a big star on a TV series, he had the connections he said he had, so I decided to invest in writing the script he wanted me to write. It took about three months and all the time, he called me every week to ask how soon he could have it because he knew this studio was interested or he was having lunch with this director. I was past page 88 when I called him to ask a question and he never returned my call. I called several times and I finally got his wife who said, "Oh, he's no longer interested in that" and hung up on me…

…I spent three weeks doing a CGI demo of these characters which he said he had the rights to. I finally found out he didn't have the rights. He said he did so I'd do the demo and then he planned to take it to the owners and use it to get them to give him the rights…"

Happens all the time, as you can see. (Don't bother sending me more of these. I have plenty, thank you.) And there's really nothing you can say to any of them except that we all have to stop falling for these scams. We have to value our work highly and not give it away for free or even gamble it on longshots.

Before I get off this topic and back to writing something that I'm actually going to get paid for, I wanted to respond to this message I received from Charlie Eckhaus…

Regarding your The Great Negotiation-After-the-Fact Scam article, I can certainly sympathize. I completed some freelance software engineering for my former employer (a medium-size company). Although I was paid without great incident, albeit at the last minute (which I imagine is fairly typical), at the beginning I still wondered if they'd try to put one over on me. Which brings me to the point: you didn't mention any legal recourse that was available to you, and I wonder if you've ever used it or looked into the steps required to pursue justice? If so, did it turn out to be too expensive? Was it difficult to make your case because it was your word vs. their word? Is that what the guy on the other end is counting on?

In my experience, they usually count on the premise that you're not going to hire a lawyer in order to collect a small amount. I once worked for a guy whose accountant explained to me, over lunch and off the record, that the boss often spoke of "the second negotiation." The first negotiation was the one where he promised you $1000 and you agreed to do the work and started. The second negotiation commenced when you were too deep into it, he thought, to just walk away. That was when he'd introduce some loophole to deny your fee ("Gosh, I'm sorry…you must have misunderstood me. I said it would be $1000 if my partners came through with the funding…") and at the same time, he'd start talking about some great-sounding major project that was imminent. The concept here was that you'd think, "Hmm…I can go to Small Claims Court over $1000. That will take time and I might not win…and either way, I'll never work for this guy again and maybe get a reputation as a troublemaker. Or I can eat the loss, stay on his good side and maybe get that other project, which will more than make up the $1000." Sometimes, just when he figured you were on the fence, he'd say, "Kid, I really like you. Tell you what…let's split the difference. I'll pay you $500 out of my own pocket." In almost all cases, you'd wind up grabbing the cash — voila! — he got a $1000 job done for half off. Occasionally, he could even convince you to forget about any money for that work because the next project was so promising. My accountant friend told me the guy used to plan for this kind of haggling in his budgets. He'd tell the accountant, "I made a deal with this guy for X but I'll get him down to Y (or maybe even nothing) in the second negotiation."

In some cases when I've been ripped-off, I've just written it off as not worth the trouble. On TV and movie deals, I've gone to the Writers Guild a couple of times…and the mere fact that this organization exists, God love it, makes a lot of studios and producers think twice about cheating writers. The same thing has happened because I have lawyer(s), including two who are fairly well-known in some circles. I've had to call them in a few times, and I believe there have been situations when I've been paid what I was owed only because the other party knew I had attorneys, could spend the money to bring them into the matter, and would. You don't always have to fire a weapon for it to be effective. They just have to know you have it and will use it.

Most of all, you just have to have a good manure detector, especially for those offers that sound too good to be true. And it helps to remember that honest folks don't flinch if you ask them, early in your association, to put things in writing. You might be afraid to act too pushy about money and contracts when you're just starting a project…but if that will kill the deal, then it's probably the kind of deal you ought to kill before you get too far into it.

Okay…enough weblogging for tonight. I'm going back to work on a script. Hope I get paid.

Writer Beware!

This next item is about folks who might best be described as "new professional writers," meaning that they've sold a few things but not many, and are eager to sell more.  Lately, several have written me for advice and/or sympathy as they have experienced the same baffling, dispiriting situation.  It starts via an e-mail contact with someone — we'll call that person "The Buyer" — who is looking for writers for some project.  Sometimes, The Buyer solicited applicants on the Internet; sometimes, The Writer was referred to them.  Either way, The Buyer sends an e-mail with a long breakdown of rules and guidelines, and encourages The Writer to submit pitches — samples, premises, "spec" outlines, whatever.

The Writer invests some time in cobbling up ideas, sends them off…and the next thing, he or she gets back an e-mail that asks for a price quote.  In other words, "How cheap will you work?"  The Writer, who knows little of how the project is to be marketed, where it will be distributed, etc., doesn't have enough info to cite a price but if they don't, they don't have a shot at this job.  So they do, erring on the low side.  And the next thing they receive is an e-mail that says, basically, "You're too expensive.  We're going with someone else."

For some reason, this kiss-off is usually accompanied by some sort of gratuitous insult.  One writer-applicant recently received one that said, "Obviously, based on the price you quoted, you're not a professional."  Based on the low price quote that The Buyer found exorbitant, I would say the project is not very professional, either.

I've heard of this happening often lately, and I have no real advice to offer the rebuffed scribes who write to me except this: Don't spend a lot of time auditioning, especially for jobs that pay rotten (or unknown) fees.  No one builds a career doing these kinds of assignments.  There's no money in them, and they rarely lead to the kind of jobs that do pay.  Even a beginner is entitled to basic courtesy, including the right to know the pay scales for a job before they do any try-out work.  If it's going to pay less than a hundred dollars — and some of these jobs seem to pay a lot less — you're probably better off putting the same effort into writing something you can go out and sell.  You might also want to read the three columns I posted here about "Unfinanced Entrepreneurs."  Here's the link to the first one and I'll repeat something I say in one of them…

Steer clear of those who want to exploit you.  Even when you think you have no better prospect, avoid the Unfinanced Entrepreneur.  They not only steal your work; they embezzle a little bit of your soul.

The Internet does a great job of connecting us with one another.  It also increases the number of leeches who can contact you, and makes it harder to know who — or what — they really are.  That "22-year-old blonde cheerleader named Tiffany in Malibu" you encounter in a chat room will probably turn out to be a 62-year-old fat pervert named Sid in West Covina.  The supposed publisher or producer who contacts you via e-mail and promises to make you a star may be equally legitimate.

Home Again, Home Again…

Do I even have to mention that The John Romita Sketch Book is a joy?  I mean, how could a book of John Romita sketches not be a must for any comic book buff?  Especially when they toss in a long, detailed interview.  Mr. Romita (and his son, John, Jr.) were Guests of Honor at the Wondercon just completed and, if not for the fact that I moderated panels and events involving them, I might never have gotten close enough to chat.  That's how crowded they always seemed to be.  It was quite a change from my first memory of John Romita (Senior), which was in the Marvel offices in the Summer of '70.  You would not believe the tiny, cramped workspace the company has provided for him. I was 18 at the time and I literally had twice the space when I sat and drew in my bedroom in my parents' house.

But he was sitting there, putting beautiful work down on paper for what I'd guess was not nearly enough money…and now some of that very work is up in a museum (see earlier item) and he's mobbed by adoring fans and admirers, some of whom are coughing up major coinage for his originals and prints.  And, of course, you're going to buy the book.

I'm back in Los Angeles, by the way, happy to be home.  I had a great time at Wondercon — as ever, one of the friendliest of all conventions — but it's always good to get back.  Today at the con seemed medium-crowded…less than Saturday but more than Friday.  Len Wein and I did a panel for ProCon called, "How Not To Be Taken," which started with us collecting twenty bucks from all attendees.  No, we didn't…but it would have made the point.  The panel mostly consisted of me reviewing our lessons here about Unfinanced Entrepreneurs and illustrating same with more examples.

I think that's about it.  Gotta go unpack…

Briefly Noted…

Just added a few new panelists to the events I'm hosting at WonderCon.  You'll see their names in a day or three when I re-post my schedule.  Also, concurrent with WonderCon in the same hotel and operated by the same management is a thing called ProCon, which is a series of seminars for folks who write and draw comic books.  On Sunday afternoon, assuming the calendar works out, I'll be babbling on for an hour or so about how not to get screwed over when you're hired to create something…kind of a spin-off from our articles here about Unfinanced Entrepreneurs.  I hope to be joined in this discussion by another writer if he's willing, but I have enough painful anecdotes to go it alone, if need be.  Don't we all?