Treasure Trove

One of the most widely-circulated comic books in history is one that, I must admit, I know very little about. The Treasure Chest of Fun and Fact was a comic published by George A. Pflaum of Dayton, Ohio (and later by T.S. Dennison) especially for Catholic schools. It ran from 1946 to 1972 with contents that were educational and enlightening and not always preachy. The concept — at least, I'm extrapolating this from the handful of issues I've read — was to reach young minds in a familiar format but to provide them with not only Biblical lessons but also non-violent stories with an emphasis on what we now call "human values." There were some nice tales of racial and religious understanding but there were also a few issues that Joe McCarthy might have used to read his grandkids to sleep, harping on the Soviet menace, particularly in an ongoing series of stories called "Godless Communism." (In some of those tales, which I talked about earlier in this item, things could get a little gorey and — dare I say it? — comic bookish.)

Treasure Chest was not sold on newsstands. You had to subscribe and most kids subscribed via forms distributed in their classrooms, which probably meant that their parents gave them the money. As each bi-weekly issue came off the press, the publisher would ship crates to parochial schools around the country and the comics would be passed out to the subscribers, with plenty of extra copies sent along for the school library. The comic usually suspended publication during the summer months when school was not in session but would publish the occasional special. I have heard a wide range of estimates as to how many copies were sold, including one artist's belief that it sold enough to be a "gold mine" for its stingy publisher. Since the book lasted something like 500 issues, I think it's safe to say it was at least profitable. (Near the end of the run, it it probably wasn't. They cut its frequency to monthly and cheapened the package considerably.)

Among the talents who contributed to the title and whose names would be known to readers of mainstream comics are Joe Sinnott, Bob Powell, Fran Matera, Reed Crandall, Dick Giordano, Joe Orlando, Murphy Anderson, Jim Mooney and even "Ghastly" Graham Ingels, drawing material that was a far cry from Tales From the Crypt. Although neither Pflaum nor Dennison paid very well, most of the artists enjoyed the creative challenges, if not the subject matter. A lot of their pages show vast amounts of research and care, and most of them liked how steady the work was, especially during periods when the newsstand comic book market was pretty shaky.

The American Catholic History Research Center came upon a collection of Treasure Chest and they've decided to scan the pages and put them online for all to see. They don't have all the issues there but they have more than you'll probably read. Pick one at random and you may be impressed with some very nice storytelling and some very fine illustration. Here's the link and now I think it's time to pass the collection plate…