Trump Trumps Time…Maybe

Donald Trump has long struck me as a guy who plays checkers, not chess — a man who doesn't have the ability to think 3+ moves ahead. He might not even see the value in doing that since time and again, he gets away with saying things that aren't true and pays little if any penalty for not being able to back them up.

But he may have out-strategized Time magazine on this "Person of the Year" thing. At first, he looks petty…

And then when Time tweets back, "The president is incorrect about how we choose Person of the Year," he looks petulant and self-obsessed, as he so often does. But notice they didn't deny that they'd contacted him…or that he's likely to be their guy.

By tweeting what the man done tweeted, Trump probably figures he's set up this situation: If Time does decide to scorn him for the "honor," he's got the perfect rejoinder — "Well, of course I'm the greatest newsmaker who's ever lived but I told Time I didn't want their silly title but I told them to shove it so they had to go pick someone else."

And if they do decide they want to slap his smug face on their cover, he'll have a bargaining position to maybe influence the story somehow…maybe force them to switch back to "Man of the Year." Last year, when they named him "Person of the Year," he griped about the "political correctness" even though it made him the top of a much larger group. The point is he can maybe make them do something that will enable him to go to his base and brag, "I made that lying magazine kiss my ass." If he sits for a special photo and interview, he can put conditions on it. If he doesn't, he can say, "They had to give me the honor even though I told them to go to hell."

I don't think Trump knows beans about the law or the constitution or health care or how to deal with foreign powers…but he's really good at manipulating the press. That's why he is where he is today.

So if we worked for Time and we wanted to out-strategize him, what would we do? Well, the first thing we'd do is something he probably never does, which is to understand the rules. Read this…

Person of the Year (called Man of the Year or Woman of the Year until 1999) is an annual issue of the United States news magazine Time that features and profiles a person, a group, an idea, or an object that "for better or for worse…has done the most to influence the events of the year."

There's probably no value in pointing out that it's not always an honor and that in 1938, it was Hitler and in 1939, Joseph Stalin. That doesn't help us because in this day and age, being famous is way more important than just about anything else, especially to a guy like Trump. And if Time follows their stated criteria, he's again the obvious choice. No single person in recent history has ever been talked-about more than Donald Trump. I have friends who love him and others who hate him, both kinds unable to go three minutes without mentioning his name.

I don't think there's another individual we could name who would qualify…and before you suggest Robert Mueller, I think next year's likely to be his year. But take another look at those rules. It can be a group. We could name the vast and growing forces of Americans who disapprove of Trump's presidency. It would be a way of saying, "Yes, Trump is the core of more news stories than anyone else but mainly because so many people think he's incompetent and/or corrupt."

That might be a bit of a win for Time but Trump would just crow that that was demonstrating the hostility and bias of the Lying Media and "the failing Time magazine" so here's my other thought…

Name as "Person of the Year" — and I don't know exactly how you'd phrase this — the many women who have come forth to complain about sexual harassment and assault. They've sure generated plenty of news, especially the last few months. And if there's anything Trump doesn't want right now, it's a focus on all the women who've reported his behavior.