I get a lot of e-mails from folks who want to know where on this blog they can find a certain story that they remember or someone told them about. Why it's easier to ask me than to use the pretty-efficient search engine on this blog, I dunno. Today's story could have been quickly located the way I found it: By typing "Coleman Barbera" into the search box here. Took about eight seconds.
This story is one of the often-asked-about. It ran here as part of an obit for Gary Coleman on May 28, 2010. Here it is without the part about him dying…
Gary Coleman was on a show I wrote for Sid and Marty Krofft around 1979, around the time Diff'rent Strokes was riding high in the ratings and the kid was a superstar. We also had Ron Howard on that show and it was impossible not to make comparisons. Ron was a former child star who'd gone on to become a current adult star, and he was also starting to direct movies. Gary was a current child star who…well, no one imagined he'd fall so far but even then, there was a sense that it wasn't going to end well. I'm not sure I can explain it except that Gary was a star not because of what he did (i.e., act) but because of what he was. You just knew he wasn't going to grow into his stardom.
When I hear his name, I think of how angry and frustrated Joe Barbera was one day. Joe was the undisputed master of the "pitch." One of the reasons Hanna-Barbera produced so many poor shows was that Joe could sell anything, which he often managed by modifying the product on the fly, quickly molding it into whatever he sensed the buyer would buy. He might well walk into your office with a good idea to sell but if you weren't receptive to that and had some notion of what you did want, Joe could instantly reshape his idea into that — whatever it was and however unworkable.
Usually, he pitched to network execs and sponsors. The day I'm recalling, he came back from having to pitch to a 14-year-old boy who looked like he was twelve. Gary Coleman had a commitment from NBC to star in a Saturday morning cartoon show. If Hanna-Barbera wanted the job of producing that show, J.B. had to come up with a proposal that Gary liked. So Barbera swallowed his pride, grabbed up a pile of show ideas (some of them, probably pretty good) and went over to Gary Coleman's home or office to "pitch."
Barbera got the deal. Barbera always got the deal. But first, he said, he had to listen to about an hour of little Gary Coleman telling him how they should rerun Space Ghost, how Gary didn't like the Godzilla cartoons, how Gary thought Scooby Doo was getting stale, etc. Then he had to sit there as Gary rejected pitch after pitch, lecturing J.B. on how to create a good cartoon show. Finally, Gary described his ideas for a show and Barbera spun and mixed-and-matched and formed Gary's ideas into something that might fly…but it was a painful process. Eight months later, The Gary Coleman Show debuted on NBC…produced by Hanna-Barbera. Joe hated the show and would sometimes cite it as the lowest moment in his studio's history. But I always thought what he really hated was the pitch meeting.