Over on Marvel's website, editor Tom Brevoort (Hi, Tom!) picks a whole batch of his favorite Jack Kirby covers. I would have picked some of those and wouldn't have picked others but, hey, it's Tom's list and he has pretty good taste in comics.
Then over in his column, Steven Grant (Hi, Steven!) takes off from Tom's list and discusses Jack's approach to covers. I think it's a perceptive discussion. Grant's right that Jack could be repetitive with designs like that, and that the overriding concern was sales. Back when comics were sold on newsstands, as opposed to the current-day comic shops, a "grabber" cover was much more important than it is today. In fact, there were those in the biz who thought the cover was just about all that mattered; that if you got a good one, the insides were of little importance. Grant's piece is well worth your attention if this kind of thing interests you.
I should also clarify something. Steven writes…
I'd heard on several occasions that Joe Maneely, who drew many '50s Atlas Comics titles (for those who came in late, Atlas is the after-the-fact collective name for Marvel publisher Martin Goodman's publications of the 1950s), was Stan Lee's favorite artist, so I've occasionally wondered what would have happened if Maneely had lived (he died in a freak subway accident in the late '50s) to see the dawn of the Marvel age. Would Stan have recruited him instead of Jack to draw Fantastic Four? (Or however it happened.) I've always though it a good bet but my friend and Kirby acolyte (and that's not hyperbole either) Mark Evanier has pointed out that what kept Atlas from bellying up before they could even get to the Marvel age was Kirby's return to the company and the subsequent upswing of sales of Atlas comics, particularly the "monster" books (like Tales of Suspense and Journey Into Mystery sporting Kirby covers. For Mark, this suggests that Goodman, ever cognizant of sales, would have insisted Stan go with Kirby for the fairly experimental (for Goodman) F.F. book, even if Maneely were available. Certainly Maneely's more restrained and obsessive style would have had trouble drawing in anywhere near the number of readers Kirby's in your face, balls to the wall style did.
Me again. There's a limit to how productive these "What If?" exercises can be but I'll take this one this far…
First off, if Maneely had lived, Atlas/Marvel would have been a very different company. Actually, between him and Kirby and Ditko (Stan's other favorite artist), there would have been little room for anyone else to draw for the firm. It's apparently true that rising sales on Kirby-drawn comics — the ones Steven mentions but especially the western, Rawhide Kid — encouraged Goodman to keep publishing comics at a time when he was considering the abandonment of that marketplace. As I wrote in a recent Jack Kirby Collector, "Would it [Rawhide Kid] have gained readers if Stan had put Maneely on the book? Who knows? Sometimes, it's not a matter of having a good artist but of having the right good artist and the right chemistry."
But then, you get to the moment when Goodman reportedly said to Stan something like, "Hey, DC's getting some good numbers on this Justice League of America thing. I want to try a book like that…a bunch of super-heroes." And at that point, a lot of different things could have happened if Stan had done the illogical thing of trying to develop such a book with Maneely. (It was illogical because Maneely had almost no track record for super-heroes, whereas Kirby was an acknowledged master of the genre.) What I can't imagine them doing is coming up with Fantastic Four without Jack. It's a lot like asking what you'd be like if your mother had married someone else. The first difference is that you would have been a completely different person.
The Lee-Maneely team would have come up with a completely different comic. Would it have sold as well and spawned a new Renaissance in super-hero funnybooks? Again, who knows? Maybe it would have bombed, Goodman would have shut down his comic line, Stan would have gone into politics and by 1968, been in a position to be elected President of the United States…while Jack decided to become a doctor, got his medical license in six months and then found a cure for The Common Cold. I wouldn't have been surprised by any of this.