Bullwinkle sells more Cheerios! That's Bill Scott as the voice of the moose and Paul Frees as the narrator.

Here's a press release worth quoting here…

NEW YORK, NY (Marketwire – June 29, 2007) — Pioneering radio innovator, satirist and performer Stan Freberg has won the New York Festivals (NYF) 2007 Radio Broadcasting Lifetime Achievement Award.

With an illustrious career, Freberg broke into show business as a teen after winning an audition at the Warner Bros. cartoon studio to do voice-over work and later went on to provide the voices of Walt Disney characters including the Beaver in "Lady and the Tramp." He came to prominence in radio broadcasting with "The Stan Freberg Show" on CBS Radio in 1957, meant as a summer stand-in for the long-running "Jack Benny Show." A visionary program, Freberg used his humor to comment on all aspects of American society of the 1950s. The series only ran for 15 episodes due to the rising prominence of television, a medium he soon entered. Credited as the first person to inject humor into TV spots, Freberg founded his own advertising firm, Freberg, Ltd.* (but not very), where he and his wife Hunter still work today. In the 1990s he produced a daily commentary show titled "Stan Freberg Here." In addition to the NYF Lifetime Achievement Award, Freberg has been honored many times throughout the years, culminating in a Grammy, numerous Emmys, and a star on the Hollywood Walk of Fame. He was inducted into the Radio Hall of Fame in 1995.

Nominated for the prestigious award by New York Festivals Honorary Radio Broadcasting Board of Distinguished Judges and Advisors alongside Freberg were Ray Cordeiro, Ira Glass, Charles Grodin, Paul Holmes, Don Imus and Dick Orkin. The selection of this year's winner was decided by the broadcasting industry at large through an online voting procedure. Previous recipients include Air America's Al Franken (2006) and "The Rest of the Story's" Paul Harvey Jr. (2006).

One could quibble a bit with the facts of that bio but so what? Nice to see that while Mr. Sahl was being honored on this coast, the other guy who pioneered funny records was getting some love back in New York. Wonder if Imus voted for him. Stan used to be kind of nappy-headed.

Here's a photo from the event I've been writing about here. In the front row, you have — reading left to right — Shelley Berman, Jonathan Winters, George Carlin, Mort Sahl and Harry Shearer. Behind them, it's Richard Lewis, Jay Leno, Norm Crosby, Hugh Hefner, Ross Shafer, Drew Carey and Albert Brooks. And then way in the back, you have your Kevin Nealon.

Hefner wasn't a performer. He was just there as a friend and patron. Ross Shafer was one of the organizers of the gala. Somehow, Paula Poundstone, Bill Maher and Jack Riley didn't get into this shot…but isn't it a great picture, anyway?

In the pre- and post-show mingling last night, I heard a number of people talking about the very long, four-part profile of Dick Cheney done by The Washington Post. As I've mentioned, I don't think much of the Post these days but every now and then, they come up with a good article. I'm still wading through this series but it seems to be one of their better efforts.

Okay, here's my report on the Mort Sahl Tribute. A group called The Heartland Comedy Foundation is raising bucks for older comedians who are not well off. I don't know about the financial werewithal of Mr. Sahl but last night, they had a benefit in honor of his 80th birthday and get a load of who performed…

• Jonathan Winters
• Shelley Berman
• Albert Brooks
• Drew Carey
• George Carlin
• Norm Crosby
• Jay Leno
• Richard Lewis
• Bill Maher
• Kevin Nealon
• Paula Poundstone
• Mort Sahl

There were also taped appearances by Woody Allen and Don Rickles, and the whole event was well-hosted by Jack Riley with a brief assist from Harry Shearer. (Larry King had been announced to host but was unable to be there. I don't know if it was a joke or not but folks inside the theater and on stage were saying his no-show was because of something having to do with Paris Hilton's appearance on his show Wednesday night.)

How was the Sahl Tribute? About as wonderful as you'd expect it to be, given the line-up. Everyone was good…everyone. Some of the folks who got on late had a rougher time of it since the audience was getting a bit worn out by then…but everyone did well. (Winters went first, playing a character interviewed by Jack Riley. Mr. Sahl, fittingly, went on last. Everyone else appeared in alphabetical order.)

Best performance? I'd pick Albert Brooks with a speech that I thought was easily the most brilliant ten-or-so minutes of the evening. He came out, seemingly pissed-off because he'd prepared an eloquent eulogy. You see, he'd been told (he said) that Mort was dead. Then he arrived at the show, furious to discover that Mort wasn't dead. In fact, as he said this, Mort was sitting out in the second row, right behind Hefner and the obligatory entourage of stunning ladies. Mr. Brooks went on to explain that unlike the other folks appearing on stage that evening, he didn't have a current stand-up act so the eulogy was all he had…and he proceeded to read it anyway, even taking us through a Mourner's Kaddish. I thought some people in the audience were going to die — literally — laughing.

Classiest performance? Jay Leno. He isn't always at the top of his game on The Tonight Show…and I guess you can't be when you're delivering a fresh, untested monologue every night. But dipping into his club act, he did ten or fifteen minutes of killer stand-up and then — here comes the classy part — he did a wonderful, heartfelt little tribute to Sahl and left the stage in a manner that directed his exit applause to the honoree and not to himself. Very nice indeed.

Most sheer laughs, attained by any possible means? Richard Lewis talking about his penis and also Shaquille O'Neal's. Even people who thought it was tasteless were laughing and laughing hard.

Bravest performance? Paula Poundstone, eschewing prepared material in favor of chatting with a stranger in the front row. I've seen her do this before and she has an unerring eye for picking out someone who'll be obtuse and difficult to converse with…which, of course, makes it very funny. Still, given the line-up she was following, it was gutsy to try it in that room. It turned out very funny and even had a warm ending when she finally extracted the information from the guy that he'd founded the first Mort Sahl fan club back in the fifties.

Biggest ovation, not counting Mort Sahl? George Carlin, in part because he wasn't officially billed and his appearance took a lot of the audience by surprise. He did his "Modern Man" riff, spoke lovingly of Mort Sahl's place in comedy and in assisting his own career, then showed a video clip from a 1962 TV appearance in which he (Carlin) did a fine impression of Mort. The runner-up in the "biggest ovation" category was probably Jonathan Winters.

And lastly, there was Mort himself. He spoke of how moved and touched he was by the whole event but couldn't help veering into a few bits of topical humor. The one I remember best — and this is from memory, not verbatim — went as follows…

One of the big perks of doing what I do is that I get to meet all these guys. I met President [George W.] Bush and we got to talking about drinking. He said, "I don't drink anymore. You see, I was born again!" And I couldn't help think…if you were going to be born again, wouldn't you want to be born as something better than George Bush?"

Sahl stressed the point that he isn't dead or retired; that he's still going to be on stages as long as the public will have him. (Here's an article from the other day on what he's up to lately.) And he brought out his wife, who looks to be about one-fourth his age, and the audience sang "Happy Birthday" to him. It was an event that won't be repeated and for those who were there, won't be forgotten.

I thought I'd linked to this before but if I did, I can't find it now. This is a Cheerios commercial produced by the Jay Ward people. June Foray is the voice of Rocky the Flying Squirrel…and by the way, I'm helping June finish up her autobiography and will soon be announcing some sort of publication date, I hope. The other two voices you'll hear in this one — Bullwinkle and a surprise guest — were both done by Bill Scott. Here ya go…

I was reading a column by Jonah Goldberg about Dick Cheney and the following chunk leaped out at me. I've seen others say things like this, both about Cheney and also about George W. Bush…

Why do I like Dick Cheney? Because at a time when everybody talks a big game about how they don't like people-pleasing politicians who live by the polls, Cheney is pretty much the only guy out there who walks the walk. He truly doesn't care what people think about him. I love that.

Forget for just this paragraph that we're discussing Cheney or Bush. Why is this such a great thing to say about anybody? I mean, the homeless guy down on Fairfax who's always pissing in the gutter doesn't care what people think about him. I have a hunch that when Tim McVeigh decided it would be a dandy idea to blow up the Alfred P. Murrah Federal Building in Oklahoma City, he didn't care a whole lot what most people thought about him. Just being popular doesn't mean you're doing the right thing in life but it sure doesn't mean the opposite. It is theoretically possible — is it not? — that a politician could please people and go up in the polls because he was doing the right things.

Actually, I don't believe any politician doesn't pay attention to the polls. Not one. Most of them are running for office again and even when — like Bush and Cheney — they aren't, they have to deal with people who are if they're going to get anything accomplished. Bush seems pretty unhappy that the Immigration Bill he backed went down to defeat. Some of that had to do with his own low standing in the polls and some of it had to do with various members of Congress who are up for re-election and looking at their numbers. When I hear people say of a politico, "He doesn't follow polls," I don't believe it. I believe that's being mistaken for someone's conscious decision that it's better for them and their immediate goals to cater to a minority or fringe viewpoint. Or sometimes, they've just dug themselves so far into a hole in one direction that they don't know how to dig their way out. That's not particularly admirable, either.

I could understand liking a guy who's down in the polls if you're part of that minority position and you think he's getting you what you want. For some reason, Goldberg is a fan of Cheney's despite the fact that he thinks the Great White Hunter is "ultimately counterproductive." So I guess I'm stumped here. What is there to like?

According to the Gallup Poll…

Public approval of the job Congress is doing has dipped to its lowest level of 2006, and is now the worst Gallup has recorded since the closing days of the Democratic majority in the U.S. House of Representatives in 1994. The current approval rating for Congress is a near-record low according to Gallup survey trending.

Meanwhile, from the Associated Press…

Despite low approval ratings and hard feelings from last year's elections, Democrats and Republicans in the House are reaching out for an approximately $4,400 pay raise that would increase their salaries to almost $170,000.

From the 1964 TV show, Hootenanny, here's Rolf Harris doing a medley of his hit…

I have removed the link from the previous item and I instead direct you to the same article on the site where it originally appeared: That of PC World, which is a fine operation with exquisite taste in websites. So go there instead to read about "100 Blogs We Love." And my thanks to Harry McCracken and anyone else over there who was responsible for sending a little love our way.

The Washington Post picks "100 Blogs We Love," one of which is this one. It's the first thing that paper's gotten right since Nixon resigned.

Al Langer passed away on Sunday. Langer's Delicatessen is situated in a crummy part of Los Angeles, down near MacArthur Park. It's so crummy that Langer's closes at 4 PM every afternoon probably because even the Langer family doesn't want to hang around there after dark. But during the day, people flock to Langer's because, they say, it serves the greatest pastrami in the world. That's what they say in the L.A. Times obit for Mr. Langer, though I recall a few pieces in which the Times restaurant critics suggested that other local delis did as good or better in the pastrami department.

I'm not a pastrami kind of guy. When I've been to Langer's, I've ordered the corned beef, which was quite wonderful even though it always caused my dining companion, whoever it was, to act like I'd gone to Lawry's and not ordered the Prime Rib or gone to Peter Luger's Steak House and not asked for steak or gone to any restaurant that was famous for one thing and ordered another. Still, I had to admire Langer's for building a reputation that would cause people to go to that terrible, inconvenient location.

Mr. Langer, by the way, lived to the age of 94. Sol Forman, who owned Peter Luger's in Brooklyn, died at the age of 98 and the two men who founded the Lawry's Prime Rib empire lived similarly long lives. Maybe eating cow flesh isn't as bad for you as some say.

Wanna be a game show contestant? You won't win a million dollars but then again, you'll be able to do it via telephone from the comfort of your own home. Shokus Internet Radio, which we plug the heck outta on this site, has an audio game show called Anyone Can Play, hosted by Larry Anderson, who hosted The Big Spin, the revival of Truth or Consequences and other shows. Anyone Can Play needs contestants for some upcoming tape dates. You need to be good at trivia and it might help if you listened to the show, which you can do Monday through Saturday at 3 PM Pacific Time.

It's sponsored by Endless Games, makers of great board and DVD games like The Price is Right, Password and The Match Game and you'll never guess what the prizes are. That's right: Great board and DVD games like The Price is Right, Password and The Match Game. You can read the rules and apply over on this page. And you can listen to Shokus Internet Radio by going to this page and selecting an audio browser. Don't miss out on this golden opportunity. Remember…this is how Vanna White got started. Sort of.

Also, that last link will come in handy if you want to listen to any of the fine programming on Shokus. All this week from 10 PM to Midnight (Pacific) they're rerunning the most recent episode of Stu's Show that featured Yours Truly and my fellow animation writer/historian, Earl Kress…with a special guest appearance by Batfink. There are also shows there worth your attention that don't have me on them. The TV Soundtrack Show, which is on at 2 PM Pacific on most days, should be of special interest to the kind of person who'd come to this site. Your affable host Stuart Shostak digs up some wonderfully obscure gems to share with his listeners…stuff that never made it to those "TV Themes" CDs that we all own. End of plug.

In 1962 and 1963, Jackie Gleason hosted a variety show called The American Scene Magazine, which was basically the same as every Jackie Gleason variety show — same characters, same running bits, same catch phrases. The main change from Gleason's earlier shows was that Art Carney was not a regular and that Frank Fontaine was, usually playing his mentally-challenged character, Crazy Guggenheim. This is a Joe the Bartender sketch…and they all went pretty much like this one, except that later on, they'd end by have Crazy sing a serious song…and Fontaine would inexplicably drop the idiot voice and character to do so.

This sketch is kinda funny because they get to talking about the movie, The Hustler, in which Gleason had recently appeared. And get a load of the great reading that one of the "Glea Girls" (Jackie's coterie of lovely models) gives the opening. Do we think this woman was hired for her ability to deliver a line? And awaaay we go…

I know zip about Harry Potter. Haven't read the books, haven't seen the movies. So I didn't pay a whole lot of attention to Keith Olbermann's segment tonight offering his theory as to how the series will end. Since then however, five different people have written me to say that it's a terrific, logical guess. If you'd like to hear this terrific, logical guess, you can view the segment here. And keep in mind that all terrific, logical guesses as to how The Sopranos would end were wrong.