As my comrade Jerry Beck notes, the Dudley Do-Right Emporium is going away. It closed some time last year or maybe the year before, and will soon be razed…though parts of it may be preserved for historical purposes. Jay Ward built the place in '71, around the time his last real series, George of the Jungle, ended production. Jay had an oddly-shaped parcel of land up on Sunset Boulevard and part of it was occupied by his studio. He put the gift shop up on a corner of it and stocked the place with Rocky and Bullwinkle merchandise, some of it made especially for the store.
It was always fun to drop into the Emporium. For one thing, you might be waited on by some employee of Jay's studio, some member of his family…or even Jay, himself. A lot of tourists bought Bullwinkle cels and Rocky dolls there, unaware the guy with the handlebar mustache who was taking their money was Jay Ward. Depending on his mood, he might or might not tell them. Once, the story goes, someone asked him if it would be possible to get Mr. Ward's autograph in their book. Jay said, "Well, I'll check but he's usually passed out drunk by this time in the afternoon." Jay took the autograph book into the studio building on the other side, signed the page…then took it back to its owner, explaining, "You're lucky. I caught him before he got to the heavy stuff." On request, he might also procure the signature of his shows' mythical executive producer, Ponsonby Britt.
Most of the time when I went up there, the person behind the counter was Jay's wife, Ramona. Well, actually, most of the time there was no one there and the place was closed. I forget what they claimed their hours were but the truth was that it was open whenever someone there felt like opening it. For the last decade or so of his life, Jay pretty much ran the animation part of his business with the same "if I feel like it" attitude. I worked with him on an unrealized project that, had it gone forward, would have been one of the biggest, most lucrative things to happen to him in years. His partner, Bill Scott, was excited about it. Jay's attitude was kind of like, "Well, if you want to…okay…"
Actually, I'm surprised the Emporium stayed around as long as it did. When it opened, there was a lot of tourist foot traffic in the area, owing to a bank across the street that was always staging events and exhibits. (Does anyone here remember the Guggenhead Traveling Exhibition of Awfully Modern Art? It was a touring show of art parodies and it was at that bank, whatever it was called then, for months at a time. People used to visit it and then hike over to the Dudley Do-Right shoppe to buy Boris Badenov t-shirts.) Nowadays though, no one walks on that part of Sunset, it's darn near impossible to park, and that piece of land has to be worth a fort-yoon. Or at least, it's worth too much to hold a store that's almost never open and which probably didn't make much money when it was. I think Jay did it the same way he did his cartoons: As much for fun as for the income. Sorry that Jay, his store and that attitude are no longer with us.